Letter from Birmingham Jail Essay Example | Topics and Well Written Essays - 750 words

Letter from Birmingham Jail - Essay Example Ruler composed a letter in light of reactions he had gotten while in jail. He was reacting to the pundits of peacefulness means and treacheries under the steady gaze of the law. He tended to his letter to his individual ministers who named his activities as incautious. He said that he was attempting to answer their reactions in reasonable terms. His reaction starts by communicating the purposes behind his quality in Birmingham. He included that his quality in Birmingham is on the grounds that he is welcomed for hierarchical ties. He invalidates the allegations of his colleagues who had contended that he is an outcast in Birmingham. Ruler says that his craving to end foul play like the eighteenth century prophets drove him to Birmingham. Ruler blames the pioneers for censuring his demonstrations of tranquil showings, yet they couldn't address the conditions that fuelled the demonstrations.King says that, any peaceful battle includes four stages; amassing of realities on the current tr eacheries, contemplation, self-decontamination and genuine activity. Realities about the circumstance must be set up, and fierceness distinguished. Battles require realities, not mystery and are intended to change the current states of foul play and not close to home increase. He contends that Birmingham is the most isolated city in the United States, driving in fierceness and treacherous treatment of Negroes. He included that the Negro dads had attempted to haggle with the city chiefs who wouldn't hear them out. The guarantees made to the pastorate heads by the city fathers were unfulfilled.

The Great White Wall Essay -- Australia Immigration Migration Papers

The Great White Wall For the vast majority, somebody inside their genealogical genealogy has moved to another nation. Movement has been seen as an approach to give and improve individual chances (McConville: p 73). Overpopulation started to be an issue in a large number of the incredible realms in the mid nineteenth century, and migration appeared to give the best chance to individuals to better themselves in another world (McConville: p 73). Instead of depleting the assets inside one society, individuals were allowed the chance to frame another life and utilize the assets in another land (McConville: p 73). The Great White Wall Australia got depicted as a shelter from modern free enterprise (McConville: p 73). Numerous migrants started to flood into the land where openings could be found. Be that as it may, Australia thrived inside a white society, giving just supremacist beliefs to â€Å"rationalize and approve the provincial success, social control, racial prohibition and monetary inequality† (Evans: p 175). As McQueen put it, â€Å"Racism was the most significant single part of Australian nationalism† (McQueen: p 29). Australia manufactured a ‘white wall’ against any non-European migrant and through prejudice just as strategy; isolation and now and then even prohibition of non-whites was supported. The deluge of foreigners from around Europe and encompassing countries started to incorporate into Australia and offered ascend to a country of chance. In the mid-1800’s the fascination of ‘men of energy’ to create a steady working power for the economy turned into the reason for some, strategies set up to help incorporate foreigners into the nation (McConville: p 74). Migration help became built up principally for horticultural laborers and single ladies (McConvi... ..., 1975. Iredale, Robyn, Guest Lecturer for GEOS 382: 24/10/02, University of Wollongong, Spring 2002. Jupp, J, From White Australia to Woomera: The Story of Australian Immigration, Cambridge University Press, Cambridge, UK, 2002. McConville, C, ‘Peopling the Place Again’ in Burgmann V and Lee J (eds), A Most Important Acquisition, A People’s History of Australia Since 1788, Penguin Books, Ringwood, 1988. McQueen, H, A New Britannia: an Argument concerning the Social Origins of Australian Radicalism and Nationalism, Penguin Books, Ringwood, 1970. Value, C, The Great White Walls are Built: Restrictive movement to North America and Australasia 1836-1888, Australian Institute of International Affairs in relationship with Australian National University Press, Canberra, 1974. Selleck, Bruce, GEOS 382, University of Wollongong, Spring 2002. The Great White Wall Essay - Australia Immigration Migration Papers The Great White Wall For a great many people, somebody inside their familial heredity has moved to another nation. Migration has been seen as an approach to give and improve individual chances (McConville: p 73). Overpopulation started to be an issue in a considerable lot of the extraordinary realms in the mid nineteenth century, and displacement appeared to give the best chance to individuals to better themselves in another world (McConville: p 73). As opposed to depleting the assets inside one society, individuals were allowed the chance to frame another life and utilize the assets in another land (McConville: p 73). The Great White Wall Australia got depicted as a safe house from modern private enterprise (McConville: p 73). Numerous foreigners started to flood into the land where openings could be found. Notwithstanding, Australia thrived inside a white society, giving just bigot standards to â€Å"rationalize and overlook the frontier victory, social control, racial prohibition and financial inequality† (Evans: p 175). As McQueen put it, â€Å"Racism was the most significant single part of Australian nationalism† (McQueen: p 29). Australia manufactured a ‘white wall’ against any non-European settler and through prejudice just as strategy; isolation and here and there even prohibition of non-whites was supported. The flood of foreigners from around Europe and encompassing countries started to incorporate into Australia and offered ascend to a country of chance. In the mid-1800’s the fascination of ‘men of energy’ to create a steady working power for the economy turned into the reason for some, approaches set up to help coordinate migrants into the nation (McConville: p 74). Migration help became built up essentially for farming specialists and single ladies (McConvi... ..., 1975. Iredale, Robyn, Guest Lecturer for GEOS 382: 24/10/02, University of Wollongong, Spring 2002. Jupp, J, From White Australia to Woomera: The Story of Australian Immigration, Cambridge University Press, Cambridge, UK, 2002. McConville, C, ‘Peopling the Place Again’ in Burgmann V and Lee J (eds), A Most Significant Acquisition, A People’s History of Australia Since 1788, Penguin Books, Ringwood, 1988. McQueen, H, A New Britannia: an Argument concerning the Social Origins of Australian Radicalism and Nationalism, Penguin Books, Ringwood, 1970. Value, C, The Great White Walls are Built: Restrictive migration to North America and Australasia 1836-1888, Australian Institute of International Affairs in relationship with Australian National University Press, Canberra, 1974. Selleck, Bruce, GEOS 382, University of Wollongong, Spring 2002.

Blog Archive MBA News Yale SOM Essay Questions Released

Blog Archive MBA News Yale SOM Essay Questions Released Yesterday, along with our AIGAC counterparts, we received an email from Bruce DelMonico, Director of Admissions at the Yale School of Management, announcing that its essay questions are now available. Further, the Admissions Office reminded us of a few developments at the SOM this summer: Yale has hired a whopping ten new faculty members and has actually hired some of these faculty away from other schools, including Wharton Former British Prime Minister Tony Blair will be teaching a course on faith an globalization this fall at the SOM Yale joined the Consortium for Graduate Study in Management, an organization designed to increase minority representation at member schools Yale’s essay questions are posted below; our analysis will follow soon 1: Why a Yale MBA? What is the impact that you wish to have on the world? How will your previous experiences and a Yale MBA enhance your ability, in the short-term and long-term, to pursue a career that will allow you to achieve this impact? (500 words maximum) 2: Leadership Example Describe a professional accomplishment that exhibits your leadership style. The accomplishment should include evidence of your leadership skills, a description of the actions you took, as well as the impact you had on your organization. (500 words maximum) 3: Personal Statement 1 Choose one (1) of the following topics and answer it in essay form. Please indicate the topic number at the beginning of your essay. (500 words maximum) (1) A central premise of our teaching about leadership at the Yale School of Management is that true leadership â€" leadership that helps to address a significant problem in a new way â€" is necessarily personal. It is only when personal passion aligns with meaningful aspirations that individuals are able to inspire others to act in support of an important goal or cause. What are you most passionate about, and how have you demonstrated a commitment to this passion? (2) What personal achievement are you most proud of and why? (3) Describe a situation in which your values were challenged. How did you respond to the situation and what did you learn from it? (4) A phrase often heard among SOM graduates is that they aspire to lead a life that is an “SOM Story” â€" that of a broadly engaged, values-based leader who owns and solves hard problems that matter. How will you create your own SOM Story? Describe a situation in which you devised and implemented a creative or innovative solution to a difficult problem. What obstacles did you face and how did you overcome them? (5) The Yale School of Management is a community of individuals with diverse backgrounds and interests. What unique attributes would you bring to the Class of 2011? (6) What is the most difficult feedback you have received and how did you address it? Looking forward, what skills are you most eager to build or improve upon in business school? (7) Required for reapplicants: What steps have you taken to improve your candidacy since your last application? 4: Personal Statement 2 Choose one (1) of the remaining topics listed in Personal Statement 1, or create a topic of your own about a subject that is meaningful to you, and answer it in essay form. Please indicate the topic number (or state the topic if it is not one of the ones listed) at the beginning of your essay. (500 words maximum) Share ThisTweet Blogroll News

Defining Millennials and Their Role in the Workforce

Millennials, like baby boomers, are a group defined by their birth dates. A millennial refers to someone who was born after 1980. More specifically, Millennials are those born between 1977 and 1995 or 1980 and 2000, depending on who is writing about this generation at the moment. Also referred to as Generation Y, Generation Why, Generation Next, and Echo Boomers, this group is quickly taking over the American workforce. As of 2016, nearly half of the countrys employees fall between the ages of 20 and 44 years old. Estimated at 80 million, millennials outnumber baby boomers (73 million) and Generation X (49 million). How Millennials Grew Up The nickname Generation Why refers to the questioning nature of millennials. They have been taught to not take everything at face value  but to really understand the reason why something is. An increase in available information thanks to the internet has only fueled this desire. Some of this is due to the fact that this is the first generation to have grown up entirely with computers. Even many born in those disputed years of 1977 to 1981 had their first interactions with computers in elementary school. Technology has played a great role in their lives and it progressed quickly as they grew up. For this reason, Millennials are at the forefront of all things tech. Raised during The Decade of the Child, Millennials also benefitted from greater parental attention than in generations past. Quite often, this included fathers who were more involved in their childrens lives. Their childhoods have influenced their understanding of gender roles in the home and the workplace as well as their future expectations. The Desire for Meaningful Work Millennials are expected to create a cultural shift in the workplace. Already, Millennials have expressed a desire to pursue work that is personally meaningful. They tend to resist corporate hierarchy  and are accustomed to getting work done in a variety of environments—not simply sitting at their desks.   Flexible scheduling is of great appeal to millennials who place a high value on work-life balance. Many companies are following this trend by providing an employee-centered workplace that is flexible in both place and time. This generation is also changing the traditional approach to management. Millennials are known as multitasking team players who thrive on encouragement and feedback. Companies that can appeal to these attributes often see great gains in productivity. Millennials Are Closing the Wage Gap The millennials may also be the generation that closes the gender wage gap by the time they retire. Although women typically earn 80 cents for every dollar a man makes, among the millennials that gap is closing tighter.   Every year since 1979, the U.S. Department of Labor has issued a report on the annual average of womens earnings compared to that of men. In 1979, women earned just 62.3 percent of what men did and by 2015, that reached 81.1 percent. In that same 2015 report, women in the millennial generation were earning as much, if not more, on average each week than older women. This trend shows a significant increase in skilled labor jobs that have opened up for women in the workforce. It also tells us that millennial women are competing more and more with their male counterparts in a technologically-driven society. Source Highlights of womens earnings in 2015. November 2016. Bureau of Labor Statistics, United States Department of Labor.  https://www.bls.gov/opub/reports/womens-earnings/2015/home.htm

Essay on A Brief Biography of Joseph Smith - 1034 Words

History books have called Joseph Smith an American religious leader who founded the modern day Church of Jesus Christ of Latter Day Saints (LDS). This religious institution is based on Smiths visions and the followers of the LDS church are called Mormon’s. His vision was for the restoration of the early Christian church and a new way of life to live by. While Smith visions and ethics have been controversial at times, millions still follow his teachings and the religious culture he started in 1830. Today the Mormon Church has over 15 million followers and has grown to touch many parts of the world with its 83 thousand missionaries. (A Prophet) Visionary Leader From an early age Joseph Smith had an interest in religion. But he was†¦show more content†¦This was because of the controversial views from the main stream Christian beliefs at the time and lack of diversity in the era of early religion in America. According to Thomas N. Barnes Center (2012a) the diversit y Smith faced caused an â€Å"ethical dilemma† on which way to handle this situation. Instead of giving to the main stream religion of the era, Smith moved his new church and followers west to so they could continue to follow what they believed and the vision Smith had instilled in them. (p. LM01SG-5) However, ultimately in 1844 Joseph Smith was jailed in Illinois because of his teachings and beliefs and was shot to death during a jail mob. Joseph Smith Jr. was only 38 years old at the time of his death, but his teachings and beliefs of the Mormon Church still endure today. (Joseph Smith). His vision has been controversial at times, but none the less, millions still follow his vision and the religious culture which Smith started continues to endure and grow in this present day all over the world. Ethical Leader Ultimately Joseph Smith Jr. was murdered because the main stream Christians in the 1800’s did not believe his values and beliefs were ethical. However, even though his teachings and beliefs were considered taboo to some then, they have endured to become and build one the largest church’s in the world today. (Joseph Smith) Joseph Smith was ethical because his beliefs andShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pagestotalitarianism by depicting an overwhelmingly melancholy dystopian society. 1984 achieved similar success and opened the public’s eyes to the dangers of the spread of despotic regimes throughout the world. By examining both Animal Farm and Orwell’s biography, further light is shed onto his belief in the dangers of totalitarian governments as depicted in 1984. Primarily, there were many influential factors and moments in George Orwell’s life that caused him to have â€Å"strong opinions†¦ [on] imperialismRead MoreEssay on Frankenstein is Not a Natural Philosopher1238 Words   |  5 Pagesliterary approach to the analysis of ‘Frankenstein’ although this is supported by some background scientific knowledge. Through the article, Smith describes the impacts science has made on Frankenstein’s life . Smith plays close attention to Frankenstein’s childhood, where he discovered the ancient philosophers, and his Ingolstadt years. It is in these periods where Smith argues that Frankenstein is not a natural philosopher but a natural magician due to his affinity for the ancient natural sciences, theRead MoreKarl Marx Essay example1196 Words   |  5 PagesSome of the world’s most powerful and most populace countries follow his ideas to this day. Many of history’s most eventful times were persua ded by his thoughts. Karl Marx was one of the most influential persons in the history of the world, and a brief history of his life will show how he was able to attain many of his attitudes. Karl Heinrich Marx was born in 1818 into a Jewish family in Prussia. His father converted to Christianity later in his when the authorities would not let him practiceRead MoreNotes for Norton Anthology of American Lit1757 Words   |  8 Pageswestern hemisphere’s riches. Early voyages by Columbus for Spain, Cabot for England, and Vespucci and Cabral for Portugal mapped and claimed large areas for later colonies. Small settlements made on Hispaniola by Columbus (1493) and in Jamestown by John Smith (1607) faced organized and more numerous Native adversaries as well as internal dissent and mutiny; the early settlers were followed by waves of better armed and equipped settlers who came to stay. The Spanish were most successful in establishing theirRead MoreThe Themes and Motivations Behind George Orwells 19842682 Words   |  11 Pagesfeeling very close to his sisters. At the age of one year, George, his sisters and his mother moved to England and settled at Henley on Thames. Eric was raised in the company of his mother and sisters and didn’t see his Father, save for a brief period of leave, till he was eight years old. (Widman, n.d.) At the age of five, Eric was sent to the convent school in Henley-on-Thames. His mother wanted him to have a public school education, but his family was not wealthy enough to affordRead MoreThe Lives And Personalities Are Shaped2041 Words   |  9 Pages and the shame that bled from America as it tried to forget the misdeeds of their soldiers involved in the My Lai Massacre. This translated into treating the veterans of the war like they were all tarred with the same brush. An article written by Joseph M. Dougherty â€Å"A tale of two wars: Vets today treated better than those after Vietnam, Marine says† is full of quotes from Vietnam veterans detailing their treatment. One such soldier by the name of Dennis Howland, said â€Å"They called us baby killersRead MoreEssay about Samuel Clemens in Buffalo: A Woman and an Artist6035 Words   |  25 PagesWhen furthering my research, I developed a second point of interest. Two local scholars, Martin B. Fried and Tom Reigstad both suggest that Buffalo was a major point of transition for Clemens. Fried writes, â€Å" His Buffalo experience, scanted in most biographies, has significance because it was the final stage in a long campaign for an artistic existence free of financial worries and of the burdens of journalistic writing.† This suggestion—that his time in Buffalo inspired his development from humoristRead MoreBibliographic Essay on African American History6221 Words   |  25 Pages(Cambridge: Harvard University Press, 2001); Arvarh E. Strickland and Robert E. Weems, Jr., eds., The African American Experience: An Historiographical and Bibliographical Guide (Westport: Greenwood Press, 2001); and Randall M. Miller and John David Smith, eds., Dictionary of Afro- American Slavery (Westport: Greenwood Press, 1988), provide informative narratives along with expansive bibliographies. General texts covering major historical events with attention to chronology include John HopeRead More Herman Melvilles Bartleby, the Scrivener Essay3521 Words   |  15 Pagesaspects of this and other elemen ts of the story, claiming the character of Bartleby as a Christ-figure, and as such carries out the role of a redeemer.1 The story, however, is not Bartlebys, but rather the narrators. Bartleby is simultaneously a biography about a scriven er and an autobiography about an entrepreneur, and Melville uses this narrative to attack the mythology previous autobiographers such as Benjamin Franklin created concerning the archetypal, self-made American man -- the new sons ofRead MoreTheories of Organizational Behavior10512 Words   |  43 Pagesabout the essence of leadership. Aristotle addressed the topic of persuasive communication. The writings of 16th century Italian philosopher Machiavelli laid the foundation for contemporary work on organizational power and politics. In 1776, Adam Smith advocated a new form of organizational stru cture based on the division of labour. One hundred years later, German sociologist Max Weber wrote about rational organizations and initiated discussion of charismatic leadership. Soon after, F W Taylor introduced

Rap Vs Poetry Essay - 1383 Words

quot;When I first started rapping, me and a couple brothers would all sit around my place freestyling while someone beat boxed. I even used to tell all the girls that I was a poet. They seemed to find it a little more touching than a rapperquot; (Prince Paul, The Source 16) The lyrics of rappers are very similar to the words of Black poets. It is argued as to wether or not rap is a viable form of poetry. Both discuss similar subjects, write in the same style and use the same type of language in their writings. When looking at a poem or reading rap lyrics, distinguishing between the two can be difficult, if not impossible.Both Black rappers and Black poets write about the same subjects. For example the rap group NWA, and the poet Alice†¦show more content†¦quot;If we dont build well be destroyed / Thats the challenge we face in this race of poor and unemployedquot; (Gangstarr quot;In Memory Ofquot; 11-12). Love and even more specifically, sex, are yet another subject shared by both rappers and Black poets. The lyrics in the song quot;Brown Skin Womanquot; by KRS-1, are discussing the love for the quot;brown womanquot; and also sex with the quot;brown womanquot;. Haki Madhubuti also writes his poems about love and sex. In the poem quot;My Brothersquot;, Haki is sending a message to the other black males about how they should start to love and respect the females of the black race. quot;My brothers i will not tell you who to love or not love i will only say to you that Black women have not been loved enoughquot; (Madhubuti quot;My Brothersquot; 1-6). Wether it be about sex, racism or life in the ghettos, Black poets and Black rappers share the same views and write about the same subjects.The language used by Black rappers and Black poets is a strong, short, to the point language. Maya Angelou demonstrates this in her poem quot;Aint That Badquot;. In the poem Maya uses a lot of repetition to get her point across. quot;Now aint they bad? / Now aint they black?quot; (Angelou quot;Aint That Bad?quot; 17-18). Theses lines are repeated several times in a row during the poem and again at the end of theShow MoreRelated Violence Against Women In Music Essay1002 Words   |  5 Pageshard-core rock and rap music and their negative effects on todays youth. nbsp; Healthy relationships of mutual love, respect, and compromise between men and women of all races and social classes are instrumental to a sane and stable society. Respect and reverence for mother, sister, wife, and daughter as the nurtures of civilization are key to our survival as a species. Many youth today approach their relationships with the opposite sex, mimicking the attitudes of the rock or rap entertainer. Read MoreTupac Shakur And The West1280 Words   |  6 PagesYork (Tupac moved to Los Angeles when he was 17). (4) Tupac’s counterpart, Biggie, known as The Notorious B.I.G., became the main figure of east coast rap music, creating an east coast and west coast rivalry. (1) When people think of the best rappers of all time their minds automatically think of these two artists -- Biggie and Tupac, the east vs the west. (2) Although Biggie became good artist in his own right, Tupac elevated into the more prolific and influential figure during his short yet legendaryRead MoreA Comparative Study of the Influence of the Pinoy Rap Battle â€Å"Fliptop† and Balagtasan to High School Students6886 Words   |  28 PagesA Comparative Study of the Influence of the Pinoy Rap Battle â€Å"Fliptop† and Balagtasan to High School Students of xxxxxxxxxxxx xxxxxxx A Research Work Presented to: The Faculty of High School Department (xxxxxxxxxxxxxxx) In Partial Fulfillment of the requirements for the Secondary Academic Course Presented by: xxxxxxxxxxxxx X – Aristotle xxxxxxxx, Philippines March, 2012 Chapter I Introduction Fliptop is a rap battle league that puts two people in a match to have them insultRead MoreBiography on Tupac Shakur Essay1049 Words   |  5 Pageshis lengthy rap-sheet was created even before his prolific entry into music and film, where he was arrested eight times before even turning 20. Tupacs first big break came when he joined the group Digital Underground as a dancer and roadie. During that time, Tupac spent much of it composing his own poetry and lyrics to launch his own career, and in 1991 he signed with Interscope and a year later released his first album, 2Pacalypse Now, which immediately landed him into gangsta rap stardom. AlsoRead MoreHarlem Renaissance the Hip Hop Movement2779 Words   |  12 Pagesin an underground forum). The migration to the North, more specifically Harlem, led to African Americans finding an outlet for group expression and self determination as a means of achieving equality and civil rights. This era impacted literature (poetry and prose), music (jazz played in the notorious Cotton Club and elsewhere), visual arts (painting), and acting in musicals. In social clubs like the Cotton Club, African Americans entertained on stage and waited the customers, while they cateredRead MoreThe Dispute Between Biggie and Tupac3448 Words   |  14 Pagesand East coast rap stars Tupac Shakur and the Notorious B.I.G. (Jordan, 2011). Taking over the West coast Tupac dominated his side of the map. While the Notorious B.I.G. aka Biggie was representing the East coast with a new style of Rap that streamed thought the city of New York. Fans from coast to coast have recognized the up coming new rap stars and the talent that they have brought to Hip-Hop. Each side of the coast supported either Biggie or Tupac. With the new style of â€Å"Gangsta Rap† that had beenRead MoreThe Reconstruction Chapter Of Rap1930 Words   |  8 Pages1. Using documents from the Reconstruction Chapter of RAP, discuss some of the ways in which African-Americans were segregated in the South after 1883. What was (where) the major goal(s) of segregation in the South, based upon your analysis of the text? According to RAP, most southern whites tried to limit African Americans’ freedom even though most former slaves sought to maximize their freedom. Most of African Americans tried to reunite families that had separated because of slavery. In orderRead MoreThe Black Religious Community, Gospel ( Christian ) Rap2632 Words   |  11 PagesTo an entire segment of the Black religious community, Gospel (Christian) Rap has found its way to the footsteps of the church. The rapid emergence of this music and its subculture has left the church and clergy alike asking the question-- why? Especially since much of what I would call secular Rap is off the hook these days. How so, do you ask? There is a surplus of gratuitous violence, and sexually explicit Rap lyrics, that currently ride the airwaves and is uploaded into countless IPODsRead MoreMusic Is A Melting Pot Of Different Cultures1809 Words   |  8 Pagestime. With 10 albums in the top charts at the time, Dylan goes down as one o f the leading if not the best songwriter in history. Bob Dylan is not just a musician, he’s also known as a poet. He brought â€Å"pros† to Folk music and not only brought wit and poetry to his lyrics but also broke free from the constraints the media was trying to put on him. The media at the time attempted to categorize him and many artists, saying they had to be recognized as one specific genre. Dylan didn’t want to be controlledRead MoreLinguistic Features of Language6234 Words   |  25 Pagesin non-poetic language (e.g., occurrence of close vowels in words denoting smallness: petite, teeny-weeny, open vowels in words denoting largeness: large, vast). Several poetic devices are based on the sound instrumentation of text and are, besides poetry, often utilized in discourse which is concerned with exploiting this language potential and connoting a certain atmosphere or mood, for example, public speeches, punning, jokes, children ´s rhymes, commercials, product names, slogans, etc. (see Poetic

Elements For Building A Attractive Coffee Shop

Questions: 1. Outline a financial plan for your small business. 2. Develop a guerrilla marketing strategy for your small business. 3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning. 4. Outline a plan for securing sources of debt financing for your second store. ? Answers: Introduction The caf and the restaurant industry of New York is profitable business. It is seen that the caf industry in USA is highly competitive. The management of our small business had decided to acquire 12 Corners Coffee. This was a major step of the business in maintaining its competitive advantage. The papers emphasizes on the preparation of a financial plan for 12 Corners Coffee. A guerilla marketing strategy for the caf has been entailed. A possible location for the second store for the caf shop in USA has been discussed. The sources of debt finance for the small business has been discussed (Cho, 2014). 1. Outline of Financial Plan A three year financial plan for 12 Corners Coffee has been prepared. It provides an outline of the Income statement, balance sheet and cash flow statement. Profit and Loss Statement Description Year 1 $000 Year 2 $000 Year 3 $000 Sales $13,000 $15,000 $21,000 Cost of Goods Sold $6,000 $8,000 $9,000 Gross Profit $8,000 $10,000 $13,000 Operating Expenses $5,200 $6,300 $7,400 Salary Expenses $700 $800 $1,000 Office Expenses $700 $800 $900 Maintenance Expenses $600 $800 $900 Rent Expenses $800 $1,000 $1,300 Payroll Expenses $600 $700 $800 Accounting Expenses $700 $700 $900 Legal Expenses $500 $600 $700 Telephone Charges $400 $600 $700 Operating Income/ EBIDT $2,800 $3,700 $5,600 Depreciation and Amortization $700 $900 $1,100 EBIT $2,100 $2,800 $4,500 Interest $400 $500 $600 EBT $1,700 $2,300 $3,900 Tax $300 $600 $900 EAT $1,400 $1,700 $3,000 Cash Flow Statement Particulars Pre Startup EST Year 1 Year 2 Year 3 Total Item EST Cash on hand $4,300 $4,900 $4,950 $5,100 $19,250 Cash Receipts $0 Cash Sales $2,350 $2,450 $2,550 $2,650 $10,000 Cash Collections $1,850 $1,950 $2,050 $2,150 $8,000 Loan $1,750 $1,850 $1,950 $2,050 $7,600 Total Cash Receipts $5,950 $6,250 $6,550 $6,850 $25,600 Total Cash Available $10,250 $11,150 $11,500 $11,950 $44,850 Cash Paid Out $0 Purchases $550 $600 $650 $700 $2,500 Gross Wages $250 $300 $350 $400 $1,300 Supplies $350 $400 $450 $500 $1,700 Maintenance $550 $600 $650 $700 $2,500 Advertising $450 $500 $550 $600 $2,100 Legal Accounting $450 $500 $550 $600 $2,100 Insurance $350 $400 $450 $500 $1,700 Tax $250 $300 $350 $400 $1,300 Interest $350 $400 $450 $500 $1,700 Rent $250 $300 $350 $400 $1,300 Telephone $250 $300 $350 $400 $1,300 Subtotal $4,050 $4,600 $5,150 $5,700 $19,500 Loan payment $750 $850 $950 $1,050 $3,600 Other Costs (Startup) $450 $550 $650 $750 $2,400 Capital Purchase $650 $750 $850 $950 $3,200 Total Cash Paid Out $5,900 $6,750 $7,600 $8,450 $28,700 End cash Value $4,350 $4,400 $3,900 $3,500 $16,150 Balance sheet Particulars Start Date Value End Date Value Cash in Bank $4,300.00 $3,400.00 Assets Inventory $550.00 $450.00 Deposits $850.00 $750.00 Accounts Receivables $850.00 $550.00 Total Current Assets $6,550.00 $5,150.00 Machines Equipment $2,100.00 $1,600.00 Land Buildings $2,100.00 $1,800.00 Total Fixed Assets $4,100.00 $3,300.00 Total Assets $14,850.00 $11,850.00 Liabilities Equity Interest Payable $350.00 $250.00 Current Debt $850.00 $650.00 Accounts Payable $650.00 $450.00 Current Liabilities $1,850.00 $1,350.00 Bank Loans $1,100.00 $900.00 Long term Borrowings $900.00 $800.00 Other Debts $900.00 $700.00 Fixed Liabilities $2,700.00 $2,200.00 Total Liabilities $7,450.00 $5,950.00 Equity $1,900.00 $1,600.00 2. Guerilla marketing strategy 12 Corners Coffee will create a unique message so that the local culture of coffee gets highlighted. This will create a unique message towards the customers and 123 Corners Coffee will gain loyal customers. The followings strategies can be applied (Nufer, 2013). Digital communication 12 Corners Coffee can use digital communication as a mode to communicate directly with the customers. There are various ways to interact with the customers directly which includes sending fun marketing email messages and tweets on lean season (Baltes Leibing, 2008). This will encourage the customers to stop for a cup of coffee at 123 Corners Coffee. The customers will be asked a secret password that will be included in the message to get a cup of espresso or the free pastry (Bertaut, Haliassos Reiter, 2009). The customers can be encouraged to introduce a friend to the coffee house in exchange of the drink of their choice at the coffee shop. This platform can be used as a promotional strategy to encourage the people to sign up for the outlets of social media and share the messages with their friends. This will increase the sales of the coffee shop (Bigat, 2012). Usage of Free Press The usage of Free Press will serve as a promotional tool for products sold at 123 Corners Coffee. The free espressos or the lattes will be delivered personally by a staff member to the local newspaper office or the radio station (Chionne Scozzese, 2014). The employees at the newspaper office and the local radio station will be asked to try the coffee and mention a review of it on their show or the newspaper. In order to survive and compete in the coffee industry, it is important to be a coffee expert. A track of the ongoing coffee and tea trend has to be maintained so that articles can be suggested for the coffee drinkers in the industry. This will provide the coffee shop with more coverage. Street advertising Street advertising is an important tool for marketing the products of the coffee shop. Employees at 123 Corners Coffee can handle out coupons or fliers on the street. The distribution of the fliers and the coupons can be done within few kilometers of the coffee shop. This will help during lean period and customers will make a visit at the coffee store with the coupon. This will generate interest among the customers and popularity of 123 Corners Coffee will increase (De Bonis Stacchini, 2013). On the Go Branding Logo of 123 Coffee Corners can be added to the caps, t-shirts. They can be handed to the customers to wear. This will increase the visibility of the product and introduce new people in the atmosphere of the coffee house. This form of branding strategy will make the customers as walking advertisements (Grotowska, 2012). 3. Appropriate location for second store The first store of 12 Coffee Corners was started in New York City. The second store will be opened at Los Angeles. The address for the coffee shop 1818 Western Avenue Los Angeles, CA, United States Los Angeles will be an ideal location for the coffee store. It is the second largest city in United States. It is also the most populous cities of United States. There are numerous coffee shops in Los Angeles. It will be an ideal location for 123 Coffee Corners. The store will find enough customers. This will help the store to increase its market share along with increase in sales. 4. Sources of debt financing 123 Coffee Corners will open its second store in Los Angeles. For this purpose the coffee shop needs to arrange money for its funding purpose. The sources of debt finance for 123 Coffee Corners are discussed below. Commercial banks Loan can be obtained from commercial banks. 123 Coffer Corners can approach any commercial bank in Los Angeles. They can lend money via overdraft or installment loan. The coffee shop can take huge amount of loan required for their entire set up in the new location from the commercial banks (COLLA, IPPOLITO LI, 2013). Asset based lenders Asset based lenders provide loan secured by any kind of collateral asset. In most cases the loan or the line of credit is generally secured by inventory or accounts receivable or the assets of the balance sheet. The loan can be used by the bank to meet the various requirements of cash flow of the coffee shop. It is seen that the rate of interest on the loans are generally less than the rate of interest on the unsecured loan (De Bonis Stacchini, 2013). Commercial finance companies Commercial finance is a major function that offers loans to the business firms. The commercial financing is offered by the bank or the lender. The commercial financing is provided by the banks or the financial institutions that are secured by the assets of the business or they can be unsecured in nature (Hohpe, 2005). Savings and Loan Savings and Loan association is also referred to as thrift. 123 Coffee Corners can avail loan against their savings from such associations (Jennings, 2015). Private placements Private placement can also be a major source of debt finance. The securities of the organization are made for sale. They are not made available to the public. The securities are sold to few investors. It is one of the important measures for raising capital (Marchesi, 2006). Conclusion: The paper has presented a business strategy for 123 Corners Coffee. A financial plan for 123 Coffee Corner has been prepared. The financial plan has been prepared for a period of three years. A guerilla marketing strategy has been formulated for 123 Corners Coffee. The second store for the coffee shop will be set up at Los Angeles. It is one of the busiest cities in the country. The coffee shop will be able to reach out to maximum customers as Los Angeles is one of the populated cities. The marketing strategy will promote the brand to maximize its visibility and sales. The sources of debt finance for the 123 Corners Coffee has been discussed. References: Attractiveness of Coffee and the Elements for Building a Attractive Coffee Shop. (2012). JCIT, 7(20), 47-55. doi:10.4156/jcit.vol7.issue20.7 Baltes, G., Leibing, I. (2008). Guerrilla marketing for information services?. New Library World,109(1/2), 46-55. doi:10.1108/03074800810845994 Bertaut, C., Haliassos, M., Reiter, M. (2009). Credit Card Debt Puzzles and Debt Revolvers for Self Control. Review Of Finance, 13(4), 657-692. doi:10.1093/rof/rfn033 Bigat, E. (2012). Guerrilla Advertisement and Marketing. Procedia - Social And Behavioral Sciences,51, 1022-1029. doi:10.1016/j.sbspro.2012.08.281 Chionne, R., Scozzese, G. (2014). Some Evidence on Unconventional Marketing: Focus on Guerrilla Marketing. IBR, 7(12). doi:10.5539/ibr.v7n12p153 Cho, M. (2014). Segmentation of Coffee Shop Customers based on Organic Coffee Choice Motives.Easdl, 24(6). doi:10.17495/easdl.2014.12.24.6.915 COLLA, P., IPPOLITO, F., LI, K. (2013). Debt Specialization. The Journal Of Finance, 68(5), 2117-2141. doi:10.1111/jofi.12052 De Bonis, R., Stacchini, M. (2013). Does Government Debt Affect Bank Credit?. International Finance, 16(3), 289-310. doi:10.1111/j.1468-2362.2013.12037.x Grotowska, S. (2012). Street art i guerrilla marketing jako prby tworzenia przestrzeni publicznej.Studia Humanistyczne AGH, 11(3), 11. doi:10.7494/human.2012.11.3.11 Guerrilla marketing on the Internet: the definitive guide from the father of guerrilla marketing. (2009).Choice Reviews Online, 46(06), 46-3344-46-3344. doi:10.5860/choice.46-3344 Guerrilla marketing research: marketing research techniques that can help any business make more money. (2006). Choice Reviews Online, 43(11), 43-6639-43-6639. doi:10.5860/choice.43-6639 Hohpe, G. (2005). Your Coffee Shop Doesn't Use Two-Phase Commit. IEEE Softw., 22(2), 64-66. doi:10.1109/ms.2005.52 Jennings, R. (2015). Sources of Finance and Their Advantages Disadvantages. Small Business - Chron.com. Retrieved 4 August 2015, from https://smallbusiness.chron.com/sources-finance-advantages-disadvantages-14407.html Marchesi, S. (2006). Buybacks of domestic debt in public debt management. The European Journal Of Finance, 12(5), 379-400. doi:10.1080/13518470500459931 Nufer, G. (2013). Guerrilla MarketingInnovative or Parasitic Marketing?. ME, 04(09), 1-6. doi:10.4236/me.2013.49a001 Slaughter, J. (2015). Debt As a Source of Financing a Small Business. Small Business - Chron.com. Retrieved 4 August 2015, from https://smallbusiness.chron.com/debt-source-financing-small-business-3466.html